Before a collection ever gets released, I decide on the name, print scales, design titles, descriptions and other details. I enter all the data into formatted pages that present the information in a well-organized way and I place them in a binder that I keep handy as I work. This helps me stay consistent with my marketing and keeps me from bouncing between computer files. I often need to reference details as I post to my website and social channels.

Let me know what you think! Find me on on the usual social media channels and strike up a conversation. And look for these designs from online sustainable fabric retailers, such as Spoonflower.com.