Avocado Toast and Staying Organized
MY DESIGN-TO-MARKET PROCESS
Fabric, Wallpaper and Home Goods Coming Soon on spoonflower.com
The designs shown above are from the Avocado Toast collection, so named for “hero pattern” that started it all.
Before a collection ever gets released, I decide on the name, print scales, design titles, descriptions and other details. I enter all the data into formatted pages that present the information in a well-organized way and I place them in a binder that I keep handy as I work. This helps me stay consistent with my marketing and keeps me from bouncing between computer files. I often need to reference details as I post to my website and social channels.
Let me know what you think! Find me on on the usual social media channels and strike up a conversation. And look for these designs from online sustainable fabric retailers, such as Spoonflower.com.
Fabric, Wallpaper and Home Goods now Available on spoonflower.com